Raghukula collections
💌 A Letter to the Modern Man
Dear Modern Man,
At Raghukula, we believe you are not just wearing clothes — you’re carrying forward a legacy.
Our grandfathers wore Pattu not as fashion, but as a mark of pride, purity, and presence. Somewhere along the way, that heritage got buried under convenience and compromise.
We are here to bring it back — brighter, bolder, and built for today.
Every thread of Raghukula is handwoven by India’s finest artisans, whose craft once lit up royal courts. By working directly with them, we’re not just reviving their art — we’re rebuilding lives, looms, and local pride.
This is more than silk. It’s the story of evolution — of tradition finding its new rhythm in modern life.
So, wear Raghukula with the same grace your ancestors did — and the confidence only you can.
With warmth and purpose,
Sahith & Mona Gummadi
Co-Founders, Hilo Design
Blog posts
View all
Testimonials
FAQs
Raghukula is Hilo Design’s premium line of pure handwoven Pattu wear, made with authentic silk sourced from Kanchipuram and Dharmavaram.
Each piece is handcrafted by local Indian weavers and tailored to perfection for the modern generation.
Most silk brands rely on factory-made fabrics, but Raghukula works directly with artisans.
We control the process end-to-end — from weaving and dyeing to tailoring and finishing — guaranteeing authentic quality, fair wages, and exclusive designs you won’t find elsewhere.
Absolutely. Every Raghukula piece can be Made-to-Fit or Custom-Tailored.
You can share your measurements or connect with our stylist over WhatsApp to personalize the design, color, and fabric detailing.
Yes. Raghukula is designed for every moment of celebration — weddings, engagements, haldi, pujas, receptions, or festive gatherings.
Its versatile tailoring makes it easy to wear even for smaller cultural or spiritual events.