HILO DESIGN | Accessible Luxury Indian Menswear

Man in a hand-embroidered black bandhgala leaning against a stone wall

Accessible luxury, made personal.

Handcrafted wedding wear and designer menswear.

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The Collections

Indowestern & Nehru Jackets

Nehru Jackets

Accessories

Kids

Personal Styling

Your style, understood and thoughtfully curated.

Accessible Luxury

Designer craft at a fair price.

Artisan-Crafted Luxury

Handcrafted by experts.

Trusted by 50,000+ Men

Perfect fit. Timeless style.

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15% Off EkanthWhite Thread Embroidered Falling Raw Silk Kurta~~Original price Rs. 4,300~~ Sale price Rs. 3,655
15% Off AmodMint Green Thread Embroidered Falling Raw Silk Kurta~~Original price Rs. 4,300~~ Sale price Rs. 3,655
15% Off IshanSaffron Thread Embroidered Falling Raw Silk Kurta~~Original price Rs. 4,300~~ Sale price Rs. 3,655
Sold Out EshaanMustard Printed Falling Raw Silk Kurta~~Original price Rs. 4,700~~ Sale price Rs. 3,995
15% Off GuninaWhite Thread Embroidered Giza Cotton Shirt~~Original price Rs. 4,900~~ Sale price Rs. 4,165
15% Off DurjaNavy Thread Embroidered Falling Raw Silk Kurta~~Original price Rs. 4,300~~ Sale price Rs. 3,655
15% Off NishantOlive Green Thread Embroidered Falling Raw Silk Kurta~~Original price Rs. 5,500~~ Sale price Rs. 4,675
15% Off ShubhanPeach Thread Embroidered Falling Raw Silk Kurta~~Original price Rs. 6,900~~ Sale price Rs. 5,865

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As featured in

Father and sons in coordinated embroidered jackets

Style the Whole Family

Coordinated wedding looks for fathers, brothers, sons, and every man in the celebration.

Groom and bride in coordinated wedding outfits

Coordinate Your Look with Your Bride

Share your bride's outfit, and our stylists will curate a look that complements her perfectly—without stealing the spotlight.

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Luxury should feel personal, not unreachable.

Celebrity Closet

Real Stories. Real Men.

From Conversation to Craft.

Every outfit begins with understanding you, then crafting every detail around you.

Step 01
Style Discovery
We begin by understanding your occasion, your personality, and how you want to feel before recommending a single outfit.
Step 02
Curated Looks
Your stylist handpicks silhouettes, fabrics, and colours tailored to your style, comfort, and budget.
Step 03
Fit & Fabric
Every measurement is refined and every fabric carefully selected to create a garment made just for you.
Step 04
Crafted by Hand
Master artisans handcraft every detail before your outfit is delivered, ready for your special moment.

A sister holds up two kurtas for her brother to choose from

This colour. This fit. Wear this one.

Crafted By Siblings

It Started At Home 🤎

We didn't just start a menswear brand. We built the styling experience every man deserves.

Read Our Story

50,000+ Happy Customers

What Our Clients Say

Rated 5 out of 5
The fabric, fit, and detailing felt exceptional. I wore the Pattu Kurta for my wedding, and it looked traditional without feeling overly heavy. It genuinely felt made for the occasion.
Arjun R.Pattu kurta set
Rated 5 out of 5
I never thought wedding shopping could feel this personal. The Hilo team helped me design my sherwani exactly how I imagined — rich, elegant, and perfectly fitted.
Rahul M.Wedding sherwani
Rated 5 out of 5
The linen shirts from Hilo Urban are on another level. You can feel the craftsmanship the moment you wear them — breathable, perfectly cut, and effortlessly stylish.
Aditya S.Hilo Urban linen shirts
Rated 5 out of 5
We got matching kurtas for my husband and son from Hilo Kids — the detailing and fabric quality are just amazing.
Neha R.Hilo Kids kurtas

A customer on a video consultation with a Hilo stylist

Your Stylist. Wherever You Are.

Get personalized styling advice from a Hilo expert, right from the comfort of your home.

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Man in a gold tissue pattu kurta set in a garden

Close-up of hand-embroidered elephants on a gold pattu kurta

Gold zari detail on a pattu kurta sleeve

Direct from weaver families

Every pattu bought straight from the family that wove it.

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Experience 🤎
In Person

Step into Hilo and experience our craftsmanship, fabrics and personalised styling in person.

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Hyderabad Vizag Vijayawada Bangalore

Bring Hilo to your city.

We're expanding — own a Hilo Design studio backed by our brand, craft network and stylists.

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Frequently Asked Questions About HILO DESIGN

Still have a question?

Our stylists can help with sizing, customization and coordinating a wedding look.

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What is HILO DESIGN?

HILO DESIGN is a luxury designer menswear brand creating Indian ethnic wear, wedding wear and contemporary occasionwear. HILO brings together Indian craftsmanship, premium fabrics, modern design and personalized styling for weddings, celebrations and special occasions.

What types of menswear does HILO offer?

HILO offers a wide range of designer menswear including Pattu, Kurtas, Sherwanis, Indo Western, Bandhgala suits, Nehru Jackets, Designer Shirts, Shackets, Blazers, Suits, Tuxedos, Kids Ethnic Wear and Accessories.

Does HILO offer wedding wear for men?

Yes. HILO offers designer wedding wear for men across traditional and contemporary styles, including Pattu, Sherwanis, Indo Western, Bandhgala suits, Kurtas, Blazers, Suits and Tuxedos for different wedding celebrations.

Can HILO help me choose outfits for different wedding events?

Yes. HILO offers personal styling assistance to help select looks for the wedding, Muhurtham, engagement, Sangeet, reception, cocktail events and other celebrations based on your style and requirements.

Does HILO offer customization?

Yes. Customization is available for selected HILO designs, depending on feasibility. Options can include fabric, colour, fit, embroidery, motifs and design details based on the outfit and occasion.

Does HILO offer made-to-fit outfits?

Yes. Made-to-fit options are available for selected outfits. The HILO team can assist with measurements and fit requirements to create a more personalized look.

Does HILO offer outfits for kids?

Yes. HILO offers designer kids ethnic wear, including Kurtas, Pattu Kurtas and Sherwanis for weddings, festivals, poojas and family celebrations, with special attention to kids' measurements, fit and comfort.

Does HILO create father-son and coordinated family outfits?

Yes. HILO can create father-son and coordinated family looks using complementary colours, fabrics, embroidery and design details. Family outfits can also be coordinated around the mother's saree for weddings and traditional celebrations, depending on design feasibility.

Can HILO coordinate the groom's outfit with the bride's saree?

Yes. Depending on the selected design, HILO can coordinate the groom's outfit with the bride's saree through complementary colours, fabrics, embroidery, borders and design details to create a cohesive couple look.

Where is the HILO DESIGN store?

HILO DESIGN's flagship store is located on Road No. 36, Jubilee Hills, Hyderabad, where customers can explore the collections and connect with the styling team for personal styling, measurements and customization assistance.

Can I shop HILO if I am outside Hyderabad?

Yes. Customers across India can explore HILO collections online and connect with the team for available styling, measurement and customization assistance.

Does HILO ship internationally?

Yes. HILO offers worldwide shipping, including delivery to customers in the USA and other international destinations. International customers can also connect remotely for available styling and measurement assistance.

How can I get styling assistance from HILO?

You can connect with a HILO stylist for assistance with outfit selection, wedding styling, sizing, customization and coordinated family looks, or visit the HILO flagship store in Jubilee Hills, Hyderabad.

Ready to find your look?

From everyday elegance to life's biggest celebrations, we're here to help you find what truly suits you.

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Luxury Designer Menswear, Made Personal

HILO DESIGN is an accessible-luxury designer menswear brand from Hyderabad, creating distinctive Indian and contemporary menswear for weddings, festivals, celebrations, parties, formal occasions and elevated everyday dressing.

Our collections bring together Pattu & Kanjivaram Kurtas, designer Kurtas, Sherwanis, Indo-Western outfits, Bandhgala and Jodhpuri suits, Nehru Jackets, designer Shirts, Shackets, Blazers, Suits and Tuxedos, along with designer kids' ethnic wear and Accessories.

From the groom building his complete wedding wardrobe to fathers, brothers, groomsmen, wedding guests, relatives and families dressing for a celebration, HILO helps men discover looks around their occasion, personal style, measurements and requirements.

Wedding Wear for the Groom, Family & Wedding Guests

A wedding is no longer about choosing just one outfit. From the Haldi and Mehendi to the Sangeet, engagement, Muhurtham, wedding, cocktail and reception, every celebration can have its own look.

For traditional ceremonies, explore Pattu & Kanjivaram Kurtas, Pattu Kurta Sets and Sherwanis. For Haldi and Mehendi, discover designer Kurtas and Kurta Sets. For Sangeet, engagement and cocktail celebrations, explore Indo-Western outfits, Bandhgalas, Jodhpuri suits, Nehru Jackets and statement styles. For receptions and evening celebrations, discover Blazers, Suits and Tuxedos.

Whether you're the groom, father of the groom or bride, brother, groomsman, relative or wedding guest, HILO offers traditional and contemporary wedding wear for different roles and moments of the celebration.

Pattu, Sherwanis, Indo-Western & Designer Kurtas

For men who prefer traditional Indian dressing, HILO offers Pattu and Kanjivaram Kurtas for weddings, Muhurtham, poojas, temple visits, festivals and traditional family celebrations.

Explore different Pattu directions across selected designs, including Kanjivaram Pattu, pure Pattu, Chiniya Pattu, double tissue Pattu and semi Pattu, along with coordinated traditional styling such as Pattu dhotis and Panchas.

For grand wedding celebrations, discover designer Sherwanis for men and grooms, featuring premium fabrics and intricate detailing across selected designs.

For contemporary celebrations, explore Indo-Western outfits, Bandhgala suits and Jodhpuri styles, while designer Kurtas and Nehru Jackets offer versatile options for weddings, festivals, poojas and special occasions.

From Hand Embroidery to Contemporary Craftsmanship

Craftsmanship is central to HILO's design language.

Across selected collections, HILO explores techniques including hand embroidery, machine embroidery, Zari, Zardozi, Cutdana, beadwork, mirror work, thread embroidery and handcrafted motifs.

These details come together across fabrics such as Pattu, Kanjivaram silk, raw silk, dupion silk, cotton, linen, Giza cotton, Armani fabric and premium British and Italian suiting fabrics, depending on the garment and collection.

From a richly embroidered Sherwani or Pattu Kurta to a hand-detailed Indo-Western, designer Shirt or statement Blazer, every collection brings a different expression of HILO's approach to Indian craftsmanship and contemporary menswear.

Customization — Designed Around Your Story

At HILO, personalization can go beyond selecting a ready design.

Depending on the outfit and design feasibility, selected pieces can be customized through fabric, colour, embroidery, motifs, design details and fit.

For weddings, the design direction can also begin with something personal — the bride's saree or wedding outfit, wedding theme, family colour palette, traditional motif or individual design preference.

The groom's outfit can be coordinated with the bride's saree through complementary colours, Zari, embroidery, borders and design details, creating a couple look that feels connected without requiring both outfits to be identical.

Father-Son & Coordinated Family Wedding Looks

HILO can also help families create a coordinated visual story for their celebrations.

Explore father-son matching outfits, coordinated Pattu looks and family wedding styling, where the father's, kids' and other family members' outfits can be developed through complementary colours, fabrics, embroidery, motifs and design details.

The mother's saree can also become the starting point for a family look, with men's and kids' outfits coordinated around its colour, border, Zari or design direction.

For kids, HILO offers designer Kurtas, Pattu Kurtas and Sherwanis, with particular attention to kids' measurements, proportions, fit and comfort.

Made-to-Fit Menswear

Selected HILO designs are available with made-to-fit options, allowing the outfit to be developed around individual measurements and fit requirements.

The journey begins with understanding your occasion, personal style, preferred silhouette, colours, measurements and requirements. Depending on the selected outfit, the process can include design selection, fabric selection, measurements, customization, embroidery or design-detail approval, production, fitting and final finishing.

Customers can visit HILO for measurements and styling assistance. For customers who cannot visit the store, available remote styling and measurement assistance can help guide the process.

Beyond Weddings — Festive, Party, Formal & Everyday Menswear

HILO isn't only about wedding wear.

For festivals, poojas and traditional occasions, explore designer Kurtas, Pattu Kurtas, Kurta Sets and Nehru Jackets.

For parties, cocktail evenings and celebrations, discover designer Shirts, embroidered Shirts, hand-painted Shirts, Shackets, Indo-Western outfits and statement Blazers.

For office wear, meetings and formal occasions, selected plain Shirts, Shackets, Blazers and Suits bring HILO's contemporary design approach into professional dressing.

From traditional Indian wear to contemporary occasionwear and elevated everyday styles, HILO creates menswear for the different ways the modern Indian man dresses.

Designer Menswear in Hyderabad

HILO DESIGN is a designer menswear brand from Hyderabad, with its flagship store located on Road No. 36, Jubilee Hills.

For customers searching for the best menswear in Hyderabad, luxury menswear in Hyderabad, designer wedding wear for men in Hyderabad, men's ethnic wear in Hyderabad or designer menswear in Jubilee Hills, HILO brings traditional and contemporary menswear together under one destination.

Visit the HILO flagship store to explore Pattu & Kanjivaram Kurtas, Sherwanis, Indo-Western outfits, Bandhgalas, designer Kurtas, Nehru Jackets, Shirts, Shackets, Blazers, Suits, Tuxedos and kids' ethnic wear, and connect with the styling team for personal styling, measurements, customization and made-to-fit assistance.

From Hyderabad to India, the USA & Worldwide

HILO serves customers beyond Hyderabad as well.

Customers across India can explore HILO collections online and connect with the team for available styling, sizing and customization assistance.

Customers in the USA and other international destinations can also explore HILO's Indian wedding wear and designer menswear remotely, with available styling and measurement assistance.

HILO offers worldwide shipping, bringing designer menswear from Hyderabad to customers across India, the USA and other international destinations.

Your Occasion. Your Style. Made Personal.

Whether you're building a complete groom wedding wardrobe, dressing for a festival, coordinating your family for a celebration or simply looking for something distinctive to wear, HILO brings together design, craftsmanship, styling, customization and fit to help you find a look that feels personal.

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