HILO franchise opportunity
Bring HILO to your city.
We built and proved the HILO experience in Hyderabad. Now we’re looking for the right franchise partners to take it to more cities — first across the region, then across India, and eventually to the world.
- ₹75L+
- Indicative investment
- 1,500+
- Sq. ft. store space
- FOCO
- Franchise owned, company operated
- 50,000+
- Happy customers
Flagship storeJubilee Hills, Hyderabad
As featured in
Finding something to wear is easy. Finding what looks great on you isn’t.
The insight behind HILO started at home, between a sister and her brother.
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Chapter 01It started at home.
Before every wedding or celebration, Mouna helped Sahith choose what to wear.
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Chapter 02Then everyone started asking.
Soon it wasn’t just Sahith. Friends, cousins and family — everyone came with the same question.
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Chapter 03That’s how HILO was born.
Men didn’t need more clothes. They needed looking good made effortless — so Mouna and Sahith built that someone into a brand. HILO.
The founders
Built by siblings. Shaping the future of Indian menswear.
A brother and sister who pair product, business and technology experience with a designer’s eye, and who built every part of the HILO experience themselves.
Sahith Gummadi
Co-founder · HILO DESIGN
- MBA Graduate, FMS
- Ex-Product Manager, Paytm Payments & Banking
- Blockchain Product, ZAGG Protocol
Mouna Gummadi
Co-founder · HILO DESIGN
- Design Graduate, Pearl Academy
- Designer & celebrity stylist
- Social influencer
- Credited on IMDb
We didn’t just start a menswear brand. We built the styling experience every man deserves.
The HILO difference
Designer menswear, handcrafted in India, styled around you.
What every HILO store delivers, and every franchise partner builds on.
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Craftsmanship
Thoughtfully designed. Expertly crafted by skilled Indian artisans.
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Style Assist
Personal styling for every customer, so looking good feels effortless.
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Full-stack fashion platform
An AI-powered platform for endless design possibilities.
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Accessible luxury
Designer quality, within reach.
Chosen by actors. Designed by HILO.
From DJ Tillu to Anaganaga Oka Raju, HILO looks appear in Telugu cinema. No paid endorsements, no sponsored placements.
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15% Off
CasseBlack Abstract Embroidered 4-Way Stretch ShirtOriginal price Rs. 8,800Sale price Rs. 7,480 -
ZafiroBlue Coral-Reef Embroidered 4-Way Stretch Indo-Western SetRs. 50,000
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PlutocoRs. 20,000
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15% Off
Teal Blue MirrorTeal Hand Mirror Work Georgette Kurta (DJ Tillu)Original price Rs. 10,000Sale price Rs. 8,500
Franchise opportunity
Your investment. Our operating expertise. One HILO experience.
A HILO franchise is a premium designer menswear store, run on the systems we built and proved at our flagship in Hyderabad.
Investment requirements
₹75 Lakhs onwards
Indicative investment for a HILO franchise
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Interiors
₹30 Lakhs
Premium HILO store experience
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Franchise fee
₹5 Lakhs
To become a HILO franchise partner
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Inventory
₹40 Lakhs+
Opening collection and product mix
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Store size
1,500+ sq. ft.
Preferred retail space
All figures are indicative and depend on the city, location and store size.
Franchise model
FOCO
Franchise Owned · Company Operated
You invest
- Store
- Interiors
- Inventory
HILO operates
- Brand
- Product
- Styling
- Technology
- Operations
You own the store. HILO runs it to the same standard as our flagship, from product and styling to technology and day-to-day operations.
Apply for a franchise
HyderabadVizagVijayawadaExpansion plan
From one city to many. From India to the world.
The next chapter will be built together: first across the region, then across India, and eventually the world.
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Phase 1 · Proven
Hyderabad
Our flagship in Jubilee Hills, where the HILO experience was built and proved.
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Phase 2 · Next
Vijayawada and Vizag
The next cities on the HILO map, across Andhra Pradesh.
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Phase 3
Major metro cities
Looking for franchise partners in:
- Bengaluru
- Chennai
- Kochi
- Mumbai
- Pune
- Surat
- Ahmedabad
- Indore
- Jaipur
- Delhi NCR
- Lucknow
- Chandigarh Tricity
Franchise questions, answered.
What partners usually ask before they apply.
Ready to bring HILO to your city?
Share your details and our franchise team will get in touch.
Apply for a franchise
How much does it cost to open a HILO franchise?
The indicative investment starts at ₹75 Lakhs: about ₹30 Lakhs for interiors, a ₹5 Lakhs franchise fee and ₹40 Lakhs onwards for the opening inventory. Final figures depend on the city, location and store size.
What is the FOCO model?
FOCO means Franchise Owned, Company Operated. You invest in the store, interiors and inventory. HILO runs the brand, product, styling, technology and operations, so your store delivers the same experience as our flagship.
How much retail space do I need?
We prefer spaces of 1,500 sq. ft. or more. If you already have a space in mind, mention it in your enquiry.
Which cities is HILO expanding to?
HILO is proven in Hyderabad. Vijayawada and Vizag come next, followed by major metro cities: Bengaluru, Chennai, Kochi, Mumbai, Pune, Surat, Ahmedabad, Indore, Jaipur, Delhi NCR, Lucknow and Chandigarh Tricity. If your city isn’t listed, tell us about it in your enquiry.
What does a HILO store sell?
HILO’s designer menswear: kurtas, pattu kurtas, Nehru jackets, sherwanis, shackets, blazers, shirts and Indo-Western wear, plus kidswear and accessories, with personal styling for every customer.
Can I visit the HILO flagship store?
Yes. Our flagship is in Jubilee Hills, Hyderabad, open every day from 10:30 am to 10:00 pm. See the address and directions.
How do I apply?
Fill in the franchise enquiry form on this page, call or WhatsApp +91 74166 71122, or email sahith@hilodesign.co. Our team will review your details and get in touch.
Bring HILO to your city
Become a HILO franchise partner.
Tell us a little about yourself and the city you have in mind. Our franchise team reviews every enquiry and will contact you with the next steps.