Stories · Style · Craft

The Hilo Journal

Style guides, festive edits and the craft behind every piece — from our studio in Hyderabad.

Best Kurtas for Men This Dussehra 2026: Styles, Colours and Outfit Ideas Festive

Best Kurtas for Men This Dussehra 2026: Styles, Colours and Outfit Ideas

Dussehra 2026 falls on Tuesday, 20 October. A guide to the best kurtas for men this Dussehra — embroidered, printed, hand-painted and solid styles, which colours work, and what to wear to a pooja, a family lunch or an evening celebration.

· 5 min read Read the story Best Outfits for Men to Wear This Ganesh Chaturthi 2026 Festive

Best Outfits for Men to Wear This Ganesh Chaturthi 2026

Ganesh Chaturthi 2026 runs 14–25 September. Pattu kurtas, embroidered kurtas, printed cotton, festive shirts and Nehru jackets — the best outfit for every part of the celebration.

· 11 min read Model wearing a handcrafted Rangu designer kurta on the streets of Hyderabad Collections

Rangu: The Colour of Home

Meet Rangu by Hilo Design — handcrafted designer kurtas and ethnic wear for the modern Indian man, made in Hyderabad. Colour, craft, and heritage worn lightly.

· 3 min read Pure 60 Lea linen shirt in aqua — representing the linen half of the linen vs cotton flex comparison Fabric & craft · 5 min read

Linen vs Cotton Flex: What's Right for Indian Summers?

Comparing pure 60 Lea linen and premium cotton flex for Indian summer shirts. Breathability, drape, embroidery, care, and when to choose each — with concrete picks across the HILO catalog.

Read the story Raghukula — Tradition That Belongs to Every Occasion Collections · 1 min read

Raghukula — Tradition That Belongs to Every Occasion

Discover Raghukula by Hilo — handwoven Pattu and Kanjivaram menswear designed for weddings, festivals, and milestone moments rooted in tradition.

Read the story What Makes Hilo Pattu Different — A Story of True Origin Fabric & craft · 1 min read

What Makes Hilo Pattu Different — A Story of True Origin

Authentic handwoven Pattu, sourced directly from Indian weavers. Discover why Hilo's Pattu kurtas and sherwanis stand apart for the modern groom.

Read the story “Raghukula — Where Indian Weavers Reclaim Their Pride” Spotlight · Collections

“Raghukula — Where Indian Weavers Reclaim Their Pride”

How Hilo's Raghukula collection partners with traditional Indian weavers — reviving heritage craft for modern menswear and groom wedding wear.

· 1 min read Read the story Raghukula Collection — Regal Threads for the Modern Groom Weddings · 1 min read

Raghukula Collection — Regal Threads for the Modern Groom

Meet Raghukula by Hilo — sherwanis, Pattu kurtas, and Kanjivaram menswear crafted for the contemporary Indian groom and his wedding celebrations.

Read the story Urban Hilo — Designer Wear for the Modern City Life Collections · 1 min read

Urban Hilo — Designer Wear for the Modern City Life

Hilo Urban — shirts, kurtas, and shackets built for the modern Indian man's wardrobe. Premium fabrics, considered design, ready for any occasion.

Read the story Hilo Design — Redefining Men’s Designer Wear in India Our story · 1 min read

Hilo Design — Redefining Men’s Designer Wear in India

Hilo Design is India's home for accessible mens designer wear — wedding sherwanis, Pattu kurtas, urban shirts, and Indo-Western for every moment.

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