#Rajugaripelli

Anaganaga Oka Raju – Kurta Collection by Hilo Design

Inspired by the costumes worn by Anaganaga Oka Raju, this exclusive collection brings together the signature kurta styles designed by Mona Gummadi, co-founder and designer at Hilo Design.

Seen on Naveen Polishetty in the 2026 Telugu-language comedy drama directed by Maari, these outfits reflect a blend of effortless elegance, contemporary masculinity, and rooted Indian craftsmanship.

Produced by Sithara Entertainments and Fortune Four Cinemas, the film’s visual language translates seamlessly into wearable designer kurtas suited for weddings, festive occasions, and refined everyday styling.

What you’ll find in this collection:

  • Wedding-ready Pattu Kurtas inspired by on-screen looks

  • Festive cotton & silk blend kurtas seen in key film moments

  • Minimal, character-driven designs reflecting the film’s narrative tone

  • Premium fabrics with tailored fits, crafted for modern Indian men

Each kurta in the Anaganaga Oka Raju Collection is not a replica, but a design interpretation—bringing cinematic styling into real-world wardrobes.

Whether you’re dressing for a wedding, a festive gathering, or looking for a statement kurta with cultural relevance, this collection connects cinema, craftsmanship, and contemporary design.

Designed by Hilo Design.
Styled for today.
Inspired by cinema.

32 pieces
30% OffHojas — Blue Leaf Print Cotton KurtaHojas — Blue Leaf Print Cotton KurtaHojas — Blue Leaf Print Cotton KurtaHojas — Blue Leaf Print Cotton KurtaHojas — Blue Leaf Print Cotton Kurta HojasBlue Leaf Print Cotton KurtaRs. 4,500 Rs. 3,150 15% OffKumkuma — Crimson Red Zari Embroidered Falling Raw Silk KurtaKumkuma — Crimson Red Zari Embroidered Falling Raw Silk KurtaKumkuma — Crimson Red Zari Embroidered Falling Raw Silk KurtaKumkuma — Crimson Red Zari Embroidered Falling Raw Silk KurtaKumkuma — Crimson Red Zari Embroidered Falling Raw Silk Kurta KumkumaCrimson Red Zari Embroidered Falling Raw Silk KurtaRs. 14,355 Rs. 12,202 15% OffStriking Wild — Black Wild-Animal Embroidered Armani Fabric Shirt Striking WildBlack Wild-Animal Embroidered Armani Fabric ShirtRs. 11,400 Rs. 9,690 15% OffNavy Noor — Navy Hand Embroidered Dupion Silk Kurta SetNavy Noor — Navy Hand Embroidered Dupion Silk Kurta SetNavy Noor — Navy Hand Embroidered Dupion Silk Kurta SetNavy Noor — Navy Hand Embroidered Dupion Silk Kurta SetNavy Noor — Navy Hand Embroidered Dupion Silk Kurta Set Navy NoorNavy Hand Embroidered Dupion Silk Kurta SetRs. 18,500 Rs. 15,725 15% OffUtsav — Yellow Butta Patti Kurta with DupattaUtsav — Yellow Butta Patti Kurta with DupattaUtsav — Yellow Butta Patti Kurta with DupattaUtsav — Yellow Butta Patti Kurta with DupattaUtsav — Yellow Butta Patti Kurta with Dupatta UtsavYellow Butta Patti Kurta with DupattaRs. 9,900 Rs. 8,415 Ratna Kanjivaram — Blush Hand Embroidered Kanjivaram Pattu Silk Shirt & Lungi SetRatna Kanjivaram — Blush Hand Embroidered Kanjivaram Pattu Silk Shirt & Lungi SetRatna Kanjivaram — Blush Hand Embroidered Kanjivaram Pattu Silk Shirt & Lungi SetRatna Kanjivaram — Blush Hand Embroidered Kanjivaram Pattu Silk Shirt & Lungi SetRatna Kanjivaram — Blush Hand Embroidered Kanjivaram Pattu Silk Shirt & Lungi Set Ratna KanjivaramBlush Hand Embroidered Kanjivaram Pattu Silk Shirt & Lungi SetRs. 47,000 15% OffNaveen Polishetty in coral cotton blend Coral Bloom kurta — Anaganaga Oka Raju by HILO DESIGN Coral BloomCoral Print & Embroidered Cotton Blend KurtaRs. 13,500 Rs. 11,475 15% OffShehnai Ivory — Ivory Embroidered Dupion Silk Kurta SetShehnai Ivory — Ivory Embroidered Dupion Silk Kurta SetShehnai Ivory — Ivory Embroidered Dupion Silk Kurta SetShehnai Ivory — Ivory Embroidered Dupion Silk Kurta Set Shehnai IvoryIvory Embroidered Dupion Silk Kurta SetRs. 15,200 Rs. 12,920 15% OffVelvet Wine — Maroon Hand Embroidered Dupion Silk Kurta SetVelvet Wine — Maroon Hand Embroidered Dupion Silk Kurta SetVelvet Wine — Maroon Hand Embroidered Dupion Silk Kurta SetVelvet Wine — Maroon Hand Embroidered Dupion Silk Kurta SetVelvet Wine — Maroon Hand Embroidered Dupion Silk Kurta Set Velvet WineMaroon Hand Embroidered Dupion Silk Kurta SetRs. 19,000 Rs. 16,150 Crownflare — Red Hand Embroidered Dupion Silk Sherwani CrownflareRed Hand Embroidered Dupion Silk SherwaniRs. 53,400 15% OffNaveen Polishetty in purple cotton blend Rangam Royal kurta — Anaganaga Oka Raju by HILO DESIGNPurple cotton blend kurta with machine embroidery — Rangam Royal by HILO DESIGNEmbroidery detail on purple cotton blend Rangam Royal kurta — HILO DESIGNPurple cotton blend kurta with machine embroidery — Rangam Royal by HILO DESIGNPurple cotton blend kurta with machine embroidery — Rangam Royal by HILO DESIGN Rangam RoyalPurple Embroidered Cotton Blend KurtaRs. 14,000 Rs. 11,900 Sage — Sage Green Hand Embroidered Chiniya Pattu Sherwani SetSage — Sage Green Hand Embroidered Chiniya Pattu Sherwani SetSage — Sage Green Hand Embroidered Chiniya Pattu Sherwani SetSage — Sage Green Hand Embroidered Chiniya Pattu Sherwani SetSage — Sage Green Hand Embroidered Chiniya Pattu Sherwani Set SageSage Green Hand Embroidered Chiniya Pattu Sherwani SetRs. 65,500 Swarnika — Gold Hand Embroidered Double Tissue Pattu Sherwani SetSwarnika — Gold Hand Embroidered Double Tissue Pattu Sherwani SetSwarnika — Gold Hand Embroidered Double Tissue Pattu Sherwani SetSwarnika — Gold Hand Embroidered Double Tissue Pattu Sherwani Set SwarnikaGold Hand Embroidered Double Tissue Pattu Sherwani SetRs. 105,000 15% OffVirasat Neel — Royal Blue Hand Embroidered Dupion Silk KurtaVirasat Neel — Royal Blue Hand Embroidered Dupion Silk KurtaVirasat Neel — Royal Blue Hand Embroidered Dupion Silk KurtaVirasat Neel — Royal Blue Hand Embroidered Dupion Silk KurtaVirasat Neel — Royal Blue Hand Embroidered Dupion Silk Kurta Virasat NeelRoyal Blue Hand Embroidered Dupion Silk KurtaRs. 37,000 Rs. 31,450 15% OffKala Viraj — Black Hand Embroidered Falling Raw Silk KurtaKala Viraj — Black Hand Embroidered Falling Raw Silk KurtaKala Viraj — Black Hand Embroidered Falling Raw Silk KurtaKala Viraj — Black Hand Embroidered Falling Raw Silk KurtaKala Viraj — Black Hand Embroidered Falling Raw Silk Kurta Kala VirajBlack Hand Embroidered Falling Raw Silk KurtaRs. 34,600 Rs. 29,410 Rebel Script — Black Embroidered British Fabric ShacketRebel Script — Black Embroidered British Fabric ShacketRebel Script — Black Embroidered British Fabric ShacketRebel Script — Black Embroidered British Fabric Shacket Rebel ScriptBlack Embroidered British Fabric ShacketRs. 18,600 15% OffMagenta Muse — Magenta Butti Embroidered Dupion Silk Kurta SetMagenta Muse — Magenta Butti Embroidered Dupion Silk Kurta SetMagenta Muse — Magenta Butti Embroidered Dupion Silk Kurta SetMagenta Muse — Magenta Butti Embroidered Dupion Silk Kurta Set Magenta MuseMagenta Butti Embroidered Dupion Silk Kurta SetRs. 16,500 Rs. 14,025 15% OffSamudra Royale — Blue Thread Embroidered Dupion Silk Nehru Jacket Samudra RoyaleBlue Thread Embroidered Dupion Silk Nehru JacketRs. 29,200 Rs. 24,820 Royal Ink — Ink Blue Hand Embroidered Raw Silk Indo-Western SetRoyal Ink — Ink Blue Hand Embroidered Raw Silk Indo-Western SetRoyal Ink — Ink Blue Hand Embroidered Raw Silk Indo-Western SetRoyal Ink — Ink Blue Hand Embroidered Raw Silk Indo-Western Set Royal InkInk Blue Hand Embroidered Raw Silk Indo-Western SetRs. 48,000 Surya Noor Surya NoorRs. 39,900 Kesariya — Saffron Hand Embroidered Dupion Silk Indowestern Sherwani KesariyaSaffron Hand Embroidered Dupion Silk Indowestern SherwaniRs. 45,200 Bloomcrest Royale — Hand Embroidered Dupion Silk Indowestern Sherwani Bloomcrest RoyaleHand Embroidered Dupion Silk Indowestern SherwaniRs. 73,200 Off-DutyOff-DutyOff-DutyOff-DutyOff-Duty Off-DutyRs. 16,000 Royal Sand — Sand Hand Embroidered Dupion Silk Sherwani SetRoyal Sand — Sand Hand Embroidered Dupion Silk Sherwani SetRoyal Sand — Sand Hand Embroidered Dupion Silk Sherwani SetRoyal Sand — Sand Hand Embroidered Dupion Silk Sherwani SetRoyal Sand — Sand Hand Embroidered Dupion Silk Sherwani Set Royal SandSand Hand Embroidered Dupion Silk Sherwani SetRs. 17,500